King of the Middleweights? Why the Yamaha MT-07 is the Undisputed Champion of the US Street Bike Market

Yamaha MT-07 : Since its introduction, the Yamaha MT-07 (formerly FZ-07) has not just been a popular motorcycle in the US; it has been, in many years, Yamaha’s single best-selling street bike in North America. Its success is not just a fluke—it’s the perfect combination of price, power, and personality, making it the top contender in the highly competitive middleweight naked bike category.

The Ranking Factor: What Puts the MT-07 on Top?

To understand the MT-07’s market dominance, we must evaluate it against its closest rivals like the Suzuki SV650, Kawasaki Z650, and Triumph Trident 660 on three critical American buyer metrics:

Ranking MetricYamaha MT-07 StrengthRival Comparison
1. The CP2 Engine (Power & Torque)The 689cc Crossplane Parallel-Twin (CP2) delivers an unmatched rush of low-to-mid-range torque (Master of Torque). It’s exciting, playful, and responsive, making city riding and twisty backroads thrilling.Rivals like the Z650 often feel more linear, while the SV650’s V-Twin is smooth but often can’t match the fun factor of the CP2’s immediate punch.
2. Accessibility & Value (Price)With an MSRP typically around $8,000 to $8,200 (depending on the year), the MT-07 provides incredible performance per dollar. It is priced aggressively.While competitors are close, the MT-07 is often considered the best “bang for your buck,” providing high quality and famous Japanese reliability at a great value.
3. Handling & Weight (The “Playful” Factor)At just under 400 lbs (wet weight), the MT-07 is remarkably light and nimble. Its simple, agile chassis makes it easy for beginners yet highly engaging for experienced riders.It often feels smaller and more tossable than its 650-700cc competitors. It’s the perfect bike for wheelies (for closed-course use!) and quick handling corrections.

Why American Riders Choose the MT-07

The MT-07 appeals to a wide segment of the US riding population:

  • For the New Rider: The relatively low seat height (31.7 inches) and manageable weight make it extremely approachable. The power is exciting but not overwhelming, providing a smooth learning curve.
  • For the Experienced Veteran: The CP2 engine’s strong torque curve means you don’t have to constantly wring the throttle to have fun. Its light weight makes it an excellent, simple, and exciting choice for experienced riders looking to downsize from heavier superbikes.
  • The Customization Culture: The MT-07 has a massive following and one of the largest aftermarket support networks. From full exhaust systems (to get that deep, crossplane roar) to suspension upgrades (the main critique of the bike), American owners love to personalize their “Dark Side of Japan” machine.
Yamaha MT-07
Yamaha MT-07

The Competition and the Verdict

While the competition is fierce—especially with new rivals like the Honda CB750 Hornet and the technologically advanced Triumph Trident 660 offering superior suspension or electronics—the MT-07’s core formula keeps it on top:

  • Triumph Trident 660: Offers more premium electronics (like riding modes) but comes with a higher price tag.
  • Suzuki SV650: The reliable veteran, but its aging chassis and V-Twin power delivery are less ‘modern’ than the CP2.
  • Kawasaki Z650: A strong entry, but generally less torque-rich and often seen as less aggressive in styling.

Final Ranking

The Yamaha MT-07 is the #1 choice in the US middleweight naked segment because it masterfully balances performance, affordability, and fun. It provides more sheer riding excitement than almost anything else at its price point, earning it the title of the Undisputed Champion for riders looking for pure motorcycling joy.

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